SamaBumi — a sustainable brand that aims to eliminate single-use plastic.
This organic approach with earthy tones and flexible branding language, brings life and warmth to the traditionally dull cleaning product shelves.
‘Sama bumi’ is an Indonesian phrase that translates to the english words ‘with earth’.
The logo is a hand-crafted wordmark. The brand name is at the forefront of focus as it aligns strongly with the company’s core values to educate and encourage people to adopt the SamaBumi way — to make environmentally conscious decisions with earth, for earth. With a custom typeface, the brand feels unique and original. Soft, organically curved accents are juxtaposed by clean, balanced lines to form a decorative style that remains legible. The offset of typography symbolises how one small change in action can create impact upon a larger scale. This is core to the brand goal.
Bringing the brand to life
The chosen colour palette introduces warm tones that are commonly associated with nature, plants/animals and earthy minerals. ‘Burnt umber’ is a rich, autumnal tone that compliments the 70s stylised typography whilst reflecting the company message harmoniously.
